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Archive for January, 2011

Including our Tour Manager Andrew Demarest, guys like Brian Baltazar and the art guru Tim Gabor. The list goes on. It was a great passionate group of people that were passionate about the bandand wanted to them succeed. After all, the Supersuckers were underdogs in the modern day music market, where mediocrity was often the model for success. The Supersuckers were anything but mediocre. Doug over at DPX was someone I got to know pretty well during my run with the band. He maintained the myspace page, created email flyers for shows and was the first to recognize the importance of Facebook and Twitter. All around great guy who clocked countless hours and tremendous effort helping the band. His clients have included Alice in Chains and Danko Jones. Click here to learn more.  

Q: You worked a lot of Supersuckers releases…was there a certain
promotion or marketing campaign that we once did which stands out for
you?

A: The Goldtop promotion was pretty cool, and the relentless promotion
we did for Get It Together paid off with a Billboard ranking, but I
have to thank you for bringing me into the fold. At that time in
2005-06, social media was in it’s infancy. And as a result of the
Supersuckers allowing DPX to really explore the medium, we not only
introduced the band to many new fans, we were able to turn that
success into new clients who saw our results and were ready to get on
board. It was the beginning of a whole new market for DPX. I can tell
you, it’s rare for a fan to become a working part of the machine,
and I can’t thank you and the band enough for giving me that
opportunity.

Q: When you work an internet campaign for a band, what key ingredients
do you look for with getting the band out to a potential fan?

A: There are many tricks and cheats to create artificial fans these
days, which is something we never did, or do now. We look at the band,
the release, or what the subject of the campaign is about, and use
their strengths to create a marketing campaign. In this day and age, a
band can post up on hundreds of sites from myspace, facebook, twitter,
reverbnation, etc., but they have to remember where they are posted
and continue to manage each site, update information, and try to
connect personally with as many fans as possible. We live in a short
attention span era, so if you ignore constant communication with your
fanbase, they’ll easily replace you with someone else.

Q: You were once the administrator for the Supersuckers message board.
How important is a message board for a band?

A: Message boards are similar to record stores. (anyone remember
those?) It is a place for fans to gather and share stories about the
band and their music, maybe get turned on to something from the band
that they never knew, or learn about other great bands. I had never
heard of Danko Jones before the message board, and I wound up doing
promo work for one of his records. So yeah, for lack of public meeting
places to discuss music, message boards (minus the usual trolls) are
still an essential part of promoting a band.

Q: Do you have a favorite Supersuckers story?

A: Well, lets just say that working with the Supersuckers and you,
really opened some doors. Had I not worked with them and had you as a
reference, I probably would have never landed Alice In Chains,
Fireball Ministry, Fu Manchu, Danko Jones, and a few other really
great clients.

And there’s always Asbury Park…we’ll save that for another time.

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