Here’s a Q & A with the last publicist who worked the last Supersuckers album, Get It Together. It’s hard to believe what we all accomplished in such a short period of time in an industry that’s continues to struggle.
These Q & A’s provide lots of useful information for both fans and bands. It’s great that folks from Redd Volkaert, Baron Wolman to Chris Davies and even Rontrose have given their time and provided some incredible stories and insight.
Here’s a little bit about Roberta and below is the Q & A. Thanks for reading along…
Roberta Moore has been a media relations specialist since 1996. While in New York City, she worked as a record label publicist for Jetset (1996), V2 (1996-2000) and Mute (2000-2005). During those years, Moore spearheaded media campaigns for Moby, Goldfrapp, Erasure, Nick Cave and the Bad Seeds, Mercury Rev, Grandaddy, M83, Liars, Richard Hawley, Richie Hawtin (AKA Plastikman), Mando Diao, Mogwai, among others.
Q: When you launched a media campaign for the Supersuckers was there a particular story that stood out that would open doors and get media attention? And how important is the angle of a “story”?
A: As a publicist, I always promote the most interesting angles of a band to the media. When you brought me in to do press for the live dates and to launch the Get it Together album (2008), The Supersuckers had already established their reputation as one of the best live bands in the world. They toured every market and brought their music to their fans and to the media all over North America. I didn’t have to introduce the Supersuckers to anyone. EVERYONE already knows their music. So for Get It Together, it was a matter of conveying the relevance of the band to media and getting writers to listen to the music. At that point, it had been about 5 years since the last studio album, Motherfuckers Be Trippin’ (2003) and Get It Together was highly anticipated. It also marked the 20th anniversary of the band and that was another angle writers jumped on.
Q: The media also likes the fact that the Supersuckers are DIY and want to support the underdog. Not every band has a legion of fans like Supersuckers and the PIT fanclub.
A: We are living in a celebrity-driven media culture and having famous friends and fans such as Willie Nelson, Steve Earle and Eddie Vedder doesn’t hurt the Supersucker image.
Q: What your favorite Supersuckers story?
A: It was really sweet for Eddie to share his personal stories like when his wife was pregnant and the birth of their child.
Q: Most bands don’t have deep pockets. Is there a cost effective publicity campaign that you can suggest to those on limited budgets?
A: Bands need to tour and sell merchandise to make money. After booking a show at a club, ask the promoter for their local media list and email writers a press release (who, what, when, where, weblinks to mp3s, myspace, and link to download a high res photo). Make sure you add your contact info (email and phone number) so if a writer or editor has a question, they can quickly contact you. Promoters know who the local bloggers are, what college radio station is supportive, and what print media can help with promotion. You don’t have to do a big mailing of CDs but it is helpful to get the information out to media about the show 3-4 weeks in advance.
Q: I always felt that that Eddie’s immense writing talent was one of the keys to their success. In other words having their story told by someone living the story. That personal touch of Eddie Spaghetti reaching out, was it really that important? Should bands really be tweeting and updating their Facebook status or is the element of mystery still valuable?
A: When you listen to Supersuckers songs or see them live, you instantly relate to the songs and experiences. Supersuckers’ music is the soundtrack to many people’s lives. Supersuckers make music that is direct, energetic and emotional. Their passion is universal.
It was only a couple of years ago that Get it Together came out but so much has changed in that time. Fans are getting more info from looking at their smart phones. That is where Facebook and Twitter are making such an impact. Supersuckers have always done a stellar job connecting with fans – from a stream of giveaways and updates to meeting fans at gigs.
Eddie and the band are so funny and witty. When Supersuckers share their personal antidotes with their fans, they earn fan loyalty and may make some new fans. Facebook, Twitter, Myspace are extensions of the Supersuckers marketing machine to stay in touch with fans and spread news about new music, tour dates, merch, etc.