We used it as a tool to promote and market the band, shows, new releases, merchandise, contests, etc… I would often build an auction around a show where I knew we needed more advertising or word of mouth. Nothing got people talking like a Supersuckers eBay Auction. Often local papers would mention our clever contests giving us even more exposure.
eBay gave us a lot of bang for the buck too. And most importantly our auctions were great and fans were happy to click that bid button. A show auction might include a pair of tickets, a leather jacket courtesy of Hot Leathers, hotel room, and goodie bag which included posters and CD’s. We’d often donate some of the profits to the WM3 too.
Here’s two examples below both written by Eddie…
Hey there and happy new year to you all! I’m celebrating the start of 2004 by releasing my first solo record, The Sauce, on the 13th of this month. To help kick things off, I’m holding an ebay auction to offer you some cool keepsakes from the making of this record. Included in this package up for auction is the first mock-up of the art work and accompanying proof sheet, a napkin featuring drawings by artist Tim Gabor of ideas for the disc and poster signed by Tim and an envelope with the real, “saucy” fingerprints Tim used to draw from. It’s stuff I really shouldn’t part with, but maybe one of you will take better care of it than I would. All of this and a signed copy of The Sauce as well! Remember, you can order this record on our site today and it will be in stores on the 13th, but you can get yours now by winning this auction!
Here’s another piece of history up for grabs from the making of The Sauce. It’s the original test pressing of the LP! There were only four of these made and I’m offering one up to you. David Fisher and I used this test pressing to approve the mastering for the vinyl and we both agree that it sounds WAY better than the C.D.! The CD is out on the 13th of this month but the LP isn’t due to hit the stores until next month, so, if you still have a record player, here’s your chance to get your (hopefully) sticky mitts on one now!
eBay was a great way to test new merchandise. We would auction off Zippo lighters on eBay way before we sold them in the official Supersuckers store. An auction would show me page views, amount of bids, and would often get us a new customer. A lot of items including Cowboy Hats and Pillow Cases were tested on eBay way before we sold them as “store items”. I remember a fan offering $500 to Eddie for his hat, which Eddie didn’t wanna part with for some reason. So I had a few signed and sold them at the merchandise booth on tour. Of course I didn’t sell them for anything close to $500 but it helped. In fact there’s a signed Stetson on eBay now that a pal of mine is selling.
It’s no secret my last year with the band was anything but a financial success, so eBay became more of a last resort than a marketing tool or focus group for products. It was where I sold all my memorabilia to help pay down some bills. Rontrose was glad to help get the word out about the auctions and even Dan Bolton mailed me some items he had collected too. So what was the craziest item I think we sold? Dan “Thunder” Bolton’s jeans with the legendary “Thunder Cuffs”, belt, and shirt. Someone in Canada purchased the entire outfit – That story also made the paper.
https://rockonomix.wordpress.com/ by doing these crazy contests, auctions, parties, etc… I hope to have a new shirt designed here shortly too and there’s a rumor about doing a golf outing. Stay tuned and don’t forget to check out my latest contest which ends July 15th.
Thanks everyone. It’s great to see that I’m approaching 400 likes on Facebook! Help me get that number to 40,000 –
tell a friend about the site and have them tell a friend. Link is below… Chris Neal of Midway UT